Case Study: Pangea Global Technologies achieves 85 earned media placements and 1.2B impressions with Interdependence

Pangea Global Technologies earns 85 media placements and 1.2B impressions with Interdependence

Pangea Global Technologies, a vertically-integrated manufacturer of LED lighting systems for commercial cannabis and plant grow houses, faced a challenge with low awareness of its market solutions as it prepared for investment funding and a new software platform launch. The company engaged the vendor, Interdependence, for public relations services to increase its brand awareness and establish credibility with key consumers and potential partners.

Interdependence implemented a strategic plan that leveraged executive subject matter experts to insert the company into trending stories related to cannabis legalization, manufacturing, and smart city trends. This solution secured 85 earned media placements, resulting in 1.2 billion media impressions and an advertising value equivalency of $12.4 million. The campaign successfully reached target audiences in the cannabis industry, mainstream news, and tech trades, with key placements in outlets like Forbes and the Los Angeles Times.

Pangea Global Technologies