Case Study: OsteoStrong achieves 1.9 billion media impressions with Interdependence

OsteoStrong earns 1.9 billion media impressions with Interdependence

OsteoStrong, a provider of a bio-hack solution for skeletal health, needed to break through the saturated health and wellness industry and increase its credibility despite having scientific research. The company partnered with the vendor Interdependence for strategic brand development, public relations, social media marketing, and experiential activations to build awareness and establish thought leadership.

Interdependence implemented an integrated campaign that secured 77 media placements, earning over 1.9 billion impressions in outlets like FOX News and Women’s Health. Their efforts also drove significant social media growth with 3.1 million+ impressions, gained 1,950 new followers, and drove over 40,700 clicks to the OsteoStrong website, successfully establishing the brand as a leading authority in skeletal health.

OsteoStrong