Case Study: NGT Academy achieves 36 placements and 596 million media impressions with Interdependence

NGT Academy earns 36 placements and 596 million impressions with Interdependence

NGT Academy, an immersive cybersecurity and IT training platform founded by former U.S. Air Force tech instructors, faced challenges with low brand awareness and funding. To address this, they engaged the public relations firm Interdependence to drive media attention and announce their crowdfunding campaign launch.

Interdependence implemented a strategic PR campaign targeting top-tier cybersecurity, EdTech, and trade outlets. By leveraging NGT Academy's AR and VR platforms and securing thought leadership placements, they inserted the brand into trending news cycles. The results were significant, with Interdependence securing 36 placements that generated over 596 million media impressions and an advertising value equivalency of $585,526, effectively reaching key audiences in cybersecurity and veteran spaces.

NGT Academy