Case Study: Nanotronics achieves 46 media placements and 700 million impressions with Interdependence

Nanotronics earns 700 million media impressions with Interdependence

Nanotronics, a leading developer of automated optical inspection tools for the semiconductor industry, needed greater exposure and business partnerships as it launched the first smart city factory in Brooklyn. The company enlisted the public relations firm Interdependence to boost its media coverage with the goal of positioning itself as a top actor in domestic manufacturing and as a key partner to business and government.

Interdependence executed a targeted media strategy, focusing on top-tier technology, manufacturing, and supply chain trade outlets. Leveraging its proprietary technology and rapid response commentary, the firm inserted Nanotronics into trending news stories to secure coverage. Over three years, Interdependence secured 46 placements, resulting in more than 700 million media impressions, coverage in key outlets like NBC Atlanta and Reuters, and an advertising value equivalency of over $71 million.

Nanotronics