Case Study: Montway achieves 135 earned media placements and 942 million impressions with Interdependence

Montway earns 135 media placements with Interdependence

Montway Auto Transport, a leading third-party logistics company, faced challenges breaking into mainstream and national media to increase brand awareness. They engaged Interdependence, a tech-powered public relations agency, to expand their media footprint and build their brand reputation with key audiences.

Interdependence implemented a PR strategy focused on securing coverage in B2B and B2C national, trade, and local media. They leveraged executive insights for thought leadership and promoted key business milestones. This solution secured 135 earned media placements, resulting in over 942 million impressions, a 71% year-over-year increase in audience reach, and a $19.9 million ad value equivalency.

Montway