Case Study: MetaTope achieves 328 million media impressions with Interdependence

MetaTope earns 328 million media impressions with Interdependence

MetaTope, a blockchain technology company, faced the challenge of minimal exposure ahead of its launch and first NFT auction. To raise mainstream awareness and drive excitement, the company enlisted the public relations services of Interdependence.

Interdependence executed a targeted media campaign that included press releases, newsjacking pitches, and an Android app launch. This strategy secured 31 media placements, generating over 328 million impressions and an advertising value equivalency of more than $60 million. Key coverage was achieved in top-tier outlets including Forbes Advisor and NASDAQ.

MetaTope