Case Study: Mark Arons achieves 4.6 billion media impressions with Interdependence

Mark Arons secures 4.6 billion media impressions with Interdependence

The customer, Mark Arons, represented by the law firm Miller & Rosnick, faced the challenge of maintaining public awareness for a high-profile wrongful death case after more than two years had passed since the incident. They needed consistent, high-quality press coverage to drive awareness of police brutality and seek justice for the victim's family. They engaged the vendor Interdependence for a media relations campaign.

Interdependence launched an aggressive media relations campaign around the release of an Attorney General's report, working closely with the legal team and the victim's family. Their solution leveraged powerful messaging and strategic planning, which included coordinating exclusive interviews and executing a press conference. The results secured by Interdependence were over 4.6 billion media impressions across more than 50 top-tier outlets, including The New York Times and Associated Press, and led to a 74,450% year-over-year increase in editorial mentions for the case.

Mark Arons