Case Study: Magic Hour achieves 108 placements and 2.11 billion media impressions with Interdependence

Magic Hour earns 108 placements and 2.11 billion impressions with Interdependence

The customer, Magic Hour, is a small business that creates handmade organic teas with a mission to connect people through ceremony. Based in California, the company had a cult following but needed to boost national awareness for its brand and products. To meet this challenge, they partnered with the vendor Interdependence, a tech-powered public relations agency.

Interdependence implemented a comprehensive PR solution that included crafting timely pitches, distributing press releases, and executing targeted mailer campaigns around key media moments. They also created a unique virtual event for editors and leveraged proprietary technology to insert the brand into trending news stories. This strategy secured 108 placements and 2.11 billion media impressions for Magic Hour within 20 months, earning an advertising value equivalent of $19.58 million.

Magic Hour