Case Study: Lumen Technologies achieves 70 placements and 107 million media impressions with Interdependence

Lumen Technologies secures 70 placements and 107 million impressions with Interdependence

Lumen Technologies, a leading global telecommunications company, engaged Interdependence to help establish itself as a next-generation technology solutions provider. The challenge was to position Lumen and its leadership as thought leaders in the telecom space and to underscore its secure products and services.

Interdependence developed a strategic plan that leveraged its proprietary Interviewed technology to insert Lumen experts into trending news stories. The solution included crafting timely pitches and leveraging key announcements to secure coverage. As a result, Interdependence secured 70 media placements resulting in over 107 million impressions in key outlets like Fortune, effectively reaching target audiences.

Lumen Technologies