Case Study: Lucid Green achieves 18 placements and 36 million media impressions with Interdependence

Lucid Green earns 36 million media impressions with Interdependence

Lucid Green, an intelligent 2D barcode platform for the legal cannabis industry, faced the challenge of raising its brand awareness in a crowded and disjointed media market. They engaged the public relations firm Interdependence to drive media attention to their emerging platform and revolutionize cannabis retail.

Interdependence implemented a PR campaign that secured 18 media placements, resulting in over 36 million impressions. The coverage effectively reached key audiences in cannabis, retail, business, and supply chain spaces, including top-tier industry podcasts. The campaign earned an Advertising Value Equivalency of $2,400,000 for Lucid Green.

Lucid Green