Case Study: Lorex boosts U.S. brand awareness with Interdependence

Lorex earns 7,000 placements and 44.4 billion impressions with Interdependence

Lorex, a Canadian-based home security company, was struggling with low brand awareness in the competitive U.S. retail technology market. To become a household name and compete with giants like Google and Ring, Lorex engaged the public relations firm Interdependence to help drive media attention and raise its profile.

Interdependence developed a strategic PR roadmap to secure reviews and brand coverage in top-tier consumer and technology outlets. Using its proprietary technology and aggressive media strategy, the vendor inserted Lorex into trending stories and secured product placements. Over four years, Interdependence secured 7,000 placements resulting in more than 44.4 billion media impressions and achieved year-over-year impression increases of up to 55%.

Lorex