Case Study: Levoit achieves 853 placements and 11.7 billion media impressions with Interdependence

Levoit earns 11.7 billion media impressions with Interdependence

Levoit, the top seller of air purifiers and smart home products, faced a challenge with unaided brand recall and product promotion while launching new items. To generate awareness and excitement, they partnered with the public relations firm Interdependence.

Interdependence implemented a comprehensive PR and influencer strategy that secured 853 placements and over 11.7 billion media impressions. This effort, which included media partnerships and product testing, resulted in over $108 million in advertising value equivalency and successfully drove brand awareness and engagement for Levoit.

Levoit