Case Study: Lantern Pharma achieves 30 earned media placements and 11 million impressions with Interdependence

Lantern Pharma secures 30 media placements and 11 million impressions with Interdependence

Lantern Pharma, a clinical-stage oncology company using AI to develop targeted cancer therapies, faced challenges gaining visibility in a competitive market and overcoming media skepticism about AI's role in drug discovery. The company engaged Interdependence, a public relations firm, to address these hurdles.

Interdependence implemented a targeted media outreach strategy, focusing on Lantern Pharma's technological advances and patient stories to secure coverage in top-tier outlets. This solution resulted in 30 earned media placements and over 11 million targeted impressions, successfully reaching key audiences in oncology, technology, and business.

Lantern Pharma