Case Study: Lake Lawn Resort achieves 176 placements and over 2 billion media impressions with Interdependence

Lake Lawn Resort earns 176 placements and 2 billion impressions with Interdependence

Lake Lawn Resort, a historic lakeside destination in Wisconsin, faced the challenge of increasing awareness and credibility following a major renovation, needing to drive bookings in a competitive travel market. The resort partnered with Interdependence, a tech-powered public relations agency, to address this.

Interdependence implemented a strategic PR solution that positioned the resort's leadership as industry experts and generated a high cadence of creative stories. This included hosting a press trip for journalists and leveraging proprietary technology to insert the brand into trending news. The results were 176 media placements and over 2 billion media impressions in top-tier outlets, effectively reaching key national and regional audiences in the travel and wedding spaces.

Lake Lawn Resort