Case Study: Kinecta achieves 63 placements and 353 million media impressions with Interdependence

Kinecta earns 63 placements and 353 million impressions with Interdependence

Kinecta, a federal credit union and America's 35th largest with $6.6B in assets, needed to boost its national brand recognition and increase local community outreach. To achieve this, they partnered with the vendor Interdependence for its public relations services to increase media exposure and establish the company as a leading source for financial expertise.

Interdependence implemented an aggressive media outreach and creative storytelling strategy, leveraging its proprietary Interviewed technology to secure coverage in top-tier outlets. The solution resulted in 63 media placements generating over 353 million media impressions. This successfully reached key audiences, supported a new branch opening with nearly 95 million impressions, and established Kinecta's thought leadership in the financial space.

Kinecta