Case Study: Kenny Aronoff achieves 172 press placements and 1B+ impressions with Interdependence

Kenny Aronoff earns 172 press placements and 1 billion impressions with Interdependence

Kenny Aronoff, a world-renowned and influential drummer, sought to share his experiences and raise his personal brand awareness with a broader audience. To achieve this, he engaged the vendor Interdependence to help create, develop, produce, and promote an audio and video podcast.

Interdependence developed a strategic brand and format for the podcast, The Kenny Aronoff Sessions, and executed a public relations and social media plan. This solution resulted in 172 press placements generating over a billion impressions, coverage in top-tier outlets like People and Forbes, and a 2,291% increase in YouTube subscribers. The social strategy also earned over 21.2 million impressions.

Kenny Aronoff