Case Study: Kennel to Couch achieves 21 placements and 4 billion media impressions with Interdependence

Kennel to Couch secures 21 placements and 4 billion media impressions with Interdependence

Kennel to Couch, a pit bull rescue organization, needed to boost awareness and increase visibility for its services and its unique FURever Fund. To drive national and vertical media attention, they enlisted the public relations firm Interdependence.

Interdependence implemented a PR strategy using savvy pitch angles and thoughtful commentary to highlight the brand's mission. They leveraged proprietary technology to insert Kennel to Couch into trending news stories and positioned its founder as a thought leader. This solution secured 21 media placements, resulting in more than 4 billion media impressions and over 94,000 impressions for specific fundraising events.

Kennel to Couch