Case Study: Kelley Uustal Law Firm achieves 626 earned placements and 2.2 billion media impressions with Interdependence

Kelley Uustal Law Firm earns 626 placements and 2.2 billion impressions with Interdependence

The customer, Kelley Uustal Law Firm, is a nationally recognized firm handling complex personal injury and corporate negligence cases. Despite securing over $1 billion in verdicts and settlements, the firm struggled to build a national reputation. They partnered with the vendor, Interdependence, a public relations agency, to drive exposure for their high-profile cases and position founding partner John Uustal as a fearless legal advocate.

Interdependence developed a strategic PR campaign initially focused on a celebrity lawsuit to build a national platform and secure coverage in top-tier consumer, entertainment, business, and mainstream media. This effort resulted in 626 earned placements generating over 2.2 billion media impressions. Key measurable impacts included a 2067% year-over-year increase in media mentions and an 18% increase in total potential news reach. The vendor, Interdependence, successfully elevated the firm's profile and thought leadership.

Kelley Uustal Law Firm