Case Study: KeHE Distributors achieves 200 media placements and 1.5 billion impressions with Interdependence

KeHE Distributors, LLC secures 200 placements and 1.5 billion impressions with Interdependence

KeHE Distributors, LLC, the largest pure-play distributor of natural and organic food products, faced the challenge of managing sensitive conversations about supply chain issues with consumers and partners during the COVID-19 pandemic. They engaged the vendor Interdependence to help them achieve a consistent and cohesive media presence to support their growth and combat these industry challenges.

Interdependence immediately began outreach, positioning KeHE as an industry leader by leveraging their proprietary technology and media relationships to secure coverage on topics like supply chain issues and inflation. The results were over 200 media placements, generating more than 1.5 billion media impressions and over $100 million in ad value equivalency for the customer.

KeHE Distributors, LLC