Case Study: KaraMD achieves 300 top-tier placements and 85 billion media impressions with Interdependence

KaraMD earns 300 placements and 85 billion media impressions with Interdependence

KaraMD, a line of supplements and natural remedies founded by Dr. Kara, faced the challenge of breaking through the saturated health supplement market despite having high-quality products. The brand partnered with the public relations agency Interdependence to increase its credibility and position itself as a leading source of science-backed health products.

Interdependence implemented an integrated PR approach that leveraged its proprietary technology to position KaraMD as a thought leader. The solution included securing product placements in trending stories, overhauling social media channels to reach a younger demographic, and partnering with influencers. As a result, Interdependence secured over 300 placements in top-tier outlets, generated 85 billion media impressions, and earned an advertising value equivalency of $60 million.

KaraMD