Case Study: Karallief achieves 41 placements and 571.5 million media impressions with Interdependence

Karallief earns 571.5 million media impressions with Interdependence

Karallief, a nutraceutical ingredient company, was struggling to build awareness among R&D professionals in the US market. The vendor, Interdependence, was engaged to help drive media recognition for Karallief's proprietary ingredient products.

Interdependence implemented a PR strategy focused on securing consistent coverage in nutraceutical trade publications. This solution secured 41 placements resulting in over 571.5 million media impressions and an advertising value equivalency of $5.3 million, effectively reaching key target audiences.

Karallief