Case Study: Jasper achieves major media buzz and industry leadership with Interdependence

Jasper secures 220 placements and 339.8M impressions with Interdependence

Jasper, an AI content creation platform, wanted to establish itself as the industry leader in generative AI. With only two months to execute and a limited budget, the company enlisted the vendor Interdependence to plan and promote its first-ever generative AI event. The challenge was to earn event recognition and secure the attendance of top-tier tech, business, and industry journalists and analysts.

Interdependence leveraged its media relationships to send personalized invites and hosted a media briefing for those who could not attend. This solution secured attendance from 25 journalists and created social media buzz. The results included over 220 media placements, more than 339 million impressions, and a 56.7% market share of voice. Interdependence helped Jasper achieve a 126.6% increase in media mentions compared to the previous month.

Jasper