Case Study: Jackson’s achieves 1.32 billion impressions with Interdependence

Jackson’s earns 1.32 billion impressions with Interdependence

Jackson's, a better-for-you snack brand, faced the challenge of standing out in a highly competitive market and generating awareness for its products and new releases. To address this, the vendor Interdependence employed a multifaceted public relations strategy.

Interdependence executed a media relations campaign that leveraged product launches and timely events to secure widespread coverage. This solution generated 1.32 billion impressions across 90 media placements, earning an Ad Value Equivalent of over $12.25 million for the brand.

Jackson’s