Case Study: Hotel Brand Group achieves 50 Million Media Impressions with Interdependence

Hotel Brand Group generates over 50 million media impressions with Interdependence

The customer, Hotel Brand Group, faced the challenge of broadening national awareness for its new Nashville hotel prior to opening and leveraging local musician contacts for coordinated media coverage. To achieve this, the hotel group engaged the public relations firm Interdependence to strategize and manage a complex campaign featuring multiple events and press conferences.

Interdependence successfully utilized its extensive media contacts to drive engagement, securing coverage in top-tier publications such as USA Today and People Magazine. The campaign generated over 50 million media impressions from 20 placements, creating significant local, national, and international interest that helped make the hotel opening one of the biggest events in Nashville.