Case Study: Hero Digital achieves 91.7 million media impressions with Interdependence

Hero Digital earns 91.7 million impressions with Interdependence

Hero Digital, a leading customer experience company, faced the challenge of amplifying its brand awareness and credibility to differentiate itself from larger competitors in the space. To address this, they partnered with the vendor Interdependence for its tech-powered public relations services.

Interdependence implemented a 360-degree PR strategy that included an executive thought leadership campaign and targeted media outreach across key industries. This solution secured 23 media placements, resulting in over 91.7 million impressions. The campaign significantly increased Hero Digital's reach by 186%, boosted its overall share of voice by 100%, and earned an advertising value equivalent of over $8.41 million.

Hero Digital