Case Study: Helios Achieves 1.5 Billion Media Impressions with Interdependence

Helios earns 1.5 billion media impressions with Interdependence

Helios, a global payments and HCM solutions platform, faced the challenge of building a strategic thought leadership platform to attract funding and new clients ahead of its global launch. Founder and CEO Rick Hammell engaged the vendor, Interdependence, to help drive market attention and build brand awareness and trust.

Interdependence implemented a comprehensive public relations solution that targeted top-tier HR, business, and technology outlets. The team leveraged industry expertise to secure media placements and also managed the development of white papers, partner surveys, and webinars. As a result, Interdependence delivered 75 placements resulting in over 1.5 billion media impressions, an 87% increase in media exposure, and an Advertising Value Equivalency of $13.68 million.

Helios