Case Study: Franne Golde achieves 92 placements and 2.1 billion media impressions with Interdependence

Franne Golde earns 92 placements and 2.1 billion impressions with Interdependence

Franne Golde, a fashion brand built by women for women, needed increased visibility in a crowded market. The brand enlisted the public relations firm Interdependence with the goal of securing consistent media coverage to build awareness and set itself apart from competitors in the premium fashion space.

Interdependence developed a strategic PR roadmap and executed a media gifting campaign to get products into the hands of journalists. The agency used creative pitch angles and tapped into pop culture trends to secure coverage. As a result, Interdependence secured 92 placements for Franne Golde, resulting in more than 2.1 billion media impressions and an advertising value equivalency of nearly $3 million.

Franne Golde