Interdependence
129 Case Studies
A Interdependence Case Study
Fortem Challenge Technologies, a leader in airspace awareness and drone defense, faced a challenge of low awareness for its full range of hardware, software, and integrated solutions. The company engaged the vendor, Interdependence, for public relations services to reposition its brand and highlight its expertise beyond just drones.
Interdependence implemented a PR strategy that secured coverage in top-tier technology, defense, security, and business media. This effort resulted in 32 media placements, generating over 1.3 billion media impressions and an advertising value equivalency of over $4 million, effectively reaching key target audiences.