Case Study: Fluid Running achieves 25 media placements and 850.5 million impressions with Interdependence

Fluid Running earns 850.5 million media impressions in 5 months with Interdependence

Fluid Running, a provider of a no-impact aquatic fitness system, faced low awareness for its app despite being in the market for a decade. The company engaged the public relations firm Interdependence to generate national buzz and position itself as the leader in on-demand, zero-impact cardio workouts.

Interdependence implemented a campaign highlighting the founder's expertise and executed a media gifting program to secure coverage. This strategy resulted in 25 media placements, over 850 million impressions, and an ad value equivalency of more than $10 million. Key coverage was secured in outlets like Forbes, CNET, and VeryWell Fit, effectively reaching target health and fitness audiences.

Fluid Running