Case Study: Flipkick achieves 51 media placements and 15.6 billion impressions with Interdependence

Flipkick earns 51 placements and 15.6 billion media impressions with Interdependence

Flipkick, an exclusive NFT marketplace, faced the challenge of launching into a saturated market with limited brand recognition for its founders beyond partner Ja Rule. They engaged Interdependence Public Relations to grow brand awareness and establish its leadership within the NFT space.

Interdependence implemented a PR strategy that built anticipation for auctions, highlighted artists, and inserted Flipkick into trending news stories. This solution earned the client 51 media placements, resulting in over 15.6 billion impressions, a 266% increase in media exposure, and an advertising value equivalency of over $6 million.

Flipkick