Case Study: Firstleaf achieves 24 media placements and 742 million impressions with Interdependence

Firstleaf earns 742 million impressions with Interdependence

The customer, Firstleaf, a direct-to-consumer wine club, engaged the vendor Interdependence to drive holiday awareness, promote its proprietary WinePrint technology, and elevate its thought leaders. Their challenge was to ramp up their product and gift guide efforts for the key season.

Interdependence crafted timely pitches and press releases, distributed mailers, and hosted a unique virtual media event. They also leveraged their proprietary Interviewed technology to insert the brand into trending news. The solution secured 24 media placements, over 742 million impressions, and an advertising value equivalent of $55.7 million, effectively reaching key consumer and lifestyle audiences.

Firstleaf