Case Study: Everest achieves 21 placements and 93+ million media impressions with Interdependence

Everest earns 93+ million media impressions with Interdependence

The customer, Everest.com, an online marketplace for outdoor recreation enthusiasts, faced the challenge of building brand awareness and increasing community engagement among potential buyers after primarily focusing on attracting new sellers. The vendor, Interdependence, was brought on to address this through an earned media strategy.

Interdependence initiated a strategic launch to announce Everest.com's marketplace and then maintained momentum with a broader media relations plan. This strategy coordinated with the brand's marketing calendar and leveraged consumer trends to secure earned media placements. As a result, Interdependence secured 21 placements resulting in over 93 million media impressions and an ad value equivalency of more than $867 thousand, effectively reaching key target audiences.

Everest