Case Study: Epic Health & Fitness achieves 40 placements and 220+ million impressions with Interdependence

Epic Health & Fitness earns 220+ million media impressions with Interdependence

Epic Health & Fitness, a health club franchise, faced the challenge of increasing its visibility and differentiating itself from competitors during the unprecedented COVID-19 pandemic. The company engaged the vendor Interdependence to drive media exposure through a public relations campaign, leveraging their proprietary Interviewed Technology.

Interdependence executed an aggressive PR strategy, crafting innovative storylines and inserting the brand into mainstream and industry conversations. The solution included a hyperlocal campaign to build awareness for new locations. The results were 40 media placements, over 220 million media impressions, and an ad value equivalency of more than $900 thousand, effectively driving brand recognition and credibility.

Epic Health & Fitness