Case Study: Elevate Money achieves 2.37B+ media impressions with Interdependence

Elevate Money earns 2.37 billion media impressions with Interdependence

Elevate Money, a new startup aiming to make commercial real estate investing accessible, faced the challenge of launching with zero media exposure amidst large, established competitors. The company hired the public relations firm Interdependence to raise awareness and secure top-tier media coverage to reach millennial and Gen Z investors.

Interdependence executed a strategic plan that included crafting proactive pitches, launching an iOS app, distributing press releases, and leveraging its proprietary technology to position Elevate Money as a thought leader. This strategy secured 37 media placements in outlets like CNBC, Business Insider, and Inc., resulting in over 2.3 billion impressions, an 8.1% increase in share of voice, and an ad value equivalency of over $6.26 million.

Elevate Money