Case Study: Diana Jenkins rebuilds her personal brand with Interdependence

Diana Jenkins earns 65 top-tier media placements with Interdependence

The customer, Diana Jenkins, a businesswoman and reality television star, faced a challenge with damaging false narratives circulating in the media. She engaged the vendor Interdependence to help her take back her narrative and rebuild her positive personal brand.

Interdependence implemented a strategic public relations solution that included an aggressive response to negative press and leveraged Diana's own voice through social media and interviews. The agency also highlighted her success as the founder of Neuro, a functional beverage company. This campaign secured 65 top-tier media placements, generated over 250 million impressions, and achieved an Advertising Value Equivalency of $2.3 million for the customer.

Diana Jenkins