Case Study: Diabetomics achieves 20 placements and 1.5+ billion media impressions with Interdependence

Diabetomics secures 20 placements and 1.5+ billion impressions with Interdependence

The customer, Diabetomics, is a global medical diagnostics company that faced a challenge establishing credibility for its CovAb COVID-19 antibody test amidst a crowded market. The vendor, Interdependence, was enlisted to generate educational media opportunities to help audiences understand the value of this product.

Interdependence implemented a strategy that positioned the test as a tool for managing everyday obstacles like travel. They aligned with the former Surgeon General for an authoritative voice and targeted at-risk demographics. The solution secured 20 media placements, resulting in over 1.5 billion impressions, more than 54 million broadcast impressions, and an ad value equivalency of over $14 million.

Diabetomics