Case Study: Contour Design achieves 39 placements and 235 million media impressions with Interdependence

Contour Design earns 235 million media impressions with Interdependence

Contour Design, a leading ergonomic computer hardware brand, faced the challenge of low brand awareness and adoption in the United States despite its strong UK presence. The company trusted the vendor, Interdependence, to increase media attention and establish its authority in the ergonomic technology space.

Interdependence implemented a data-driven strategy using its proprietary technology to newsjack opportunities, securing 39 media placements that resulted in over 235 million impressions. This effort included strategic campaigns tied to events like Ergonomics Awareness Month, which enhanced public awareness and earned an Advertising Value Equivalency of $1,370,986.

Contour Design