Case Study: COSORI achieves massive media reach and influencer engagement with Interdependence

Consumer Electronics Company earns 47.19 billion media impressions with Interdependence

The customer, Cosori, a leading kitchen appliance brand, faced challenges with unaided brand recall and transferring its brand equity to new product lines. They were also not achieving the desired quality and volume of media coverage. The vendor, Interdependence, was tasked with creating awareness and excitement around Cosori's products through media coverage and influencer partnerships.

Interdependence executed a multi-faceted PR and influencer campaign. Their solution involved crafting press materials, pitching targeted media outlets, and leveraging product launches and timely events to secure coverage. They also managed an influencer program with content creators in the foodie space. As a result, Interdependence secured over 4,476 media placements generating more than 47.19 billion impressions and an influencer program that delivered an additional 7.5 million impressions, earning over $452 million in advertising value equivalent.

Consumer Electronics Company