Case Study: ConMet achieves 40 media placements and 12 million impressions with Interdependence

ConMet earns 40 placements and 12 million media impressions with Interdependence

ConMet, a supplier to the commercial vehicle industry, faced a challenge with low industry-wide brand recall despite being well-known by its existing customers. As part of a brand expansion into digital and e-mobility solutions, ConMet engaged the vendor Interdependence to help drive media attention and raise awareness of its technology-driven offerings.

Interdependence leveraged its proprietary technology to interrupt the automotive news cycle and position ConMet as a thought leader. The solution involved crafting timely pitches and executing creative strategies surrounding brand announcements. As a result, Interdependence secured 40 media placements resulting in over 12 million impressions and an ad value equivalency of more than $22 million, effectively reaching key audiences in transportation, business, and technology.

ConMet