Case Study: Bleusalt achieves 134 placements and 3.7 billion media impressions with Interdependence

Bleusalt earns 134 placements and 3.7 billion media impressions with Interdependence

Bleusalt, a luxurious and sustainable fashion brand founded by Lyndie Benson, faced a challenge with low national brand awareness despite its high-quality products and celebrity endorsements. To elevate its profile and establish it as a leading authority in sustainable fashion, the brand partnered with the public relations firm Interdependence.

The Interdependence team executed a strategic PR and influencer campaign, securing placements in top-tier outlets and launching collaborations with fashion icons. This solution generated 134 media placements and over 3.7 billion impressions. The campaign also organically introduced Bleusalt to nearly 232,000 new consumers and secured 16 quality video and photo assets for future marketing use.

Bleusalt