Case Study: Bitcoin Depot achieves 70+ media placements and 812M impressions with Interdependence

Bitcoin Depot secures 70+ placements and 812 million impressions with Interdependence

Bitcoin Depot, the world's largest cryptocurrency ATM company, faced the challenge of promoting a major new partnership with Circle K to increase awareness among potential users and retail partners. They hired the public relations firm Interdependence to lead this media campaign and help narrate crypto's move into mainstream retail.

Interdependence executed an aggressive media outreach campaign that secured over 70 placements in top-tier publications, resulting in more than 812 million media impressions. This successful PR effort significantly raised awareness for Bitcoin Depot's partnership and positioned the company as a category leader.

Bitcoin Depot