Case Study: BellXcel achieves 25 media placements and 303 million impressions with Interdependence

BellXcel earns 25 media placements and 303 million impressions with Interdependence

BellXcel, a national nonprofit specializing in youth programming software, faced fierce competition in the edtech sector. Their challenge was to launch their refreshed platform, Arly, and raise its media profile to capture a greater share of voice. To meet this challenge, they engaged the public relations firm Interdependence.

Interdependence developed a strategic roadmap to set BellXcel apart by elevating its Latina CEO's career journey. Using their proprietary Interviewed technology, the vendor inserted the brand into trending news cycles. The results were 25 media placements generating over 303 million impressions, an audience reach in key markets, and an advertising value equivalency of $14 million.

BellXcel