Case Study: BOOM! Beauty achieves 94 placements and 1.66 billion media impressions with Interdependence

Beauty Technology Company earns 94 placements and 1.66 billion impressions with Interdependence

The customer, Beauty Technology Company, faced the challenge of overcoming entrenched anti-aging beauty standards and consumer skepticism to promote its pro-age philosophy and build credibility for its BOOM Beauty brand. The vendor, Interdependence, implemented a public relations strategy using its Tech Powered Public Relations Agency services and cutting-edge Interviewed technology to address these misconceptions.

Interdependence secured 94 media placements and over 1.66 billion media impressions for the customer, generating more than $15.3 million in advertising value equivalent. This effort included 50 expert-led placements in outlets like Allure and TODAY, a national broadcast partnership with CBS that drove nearly $50K in sales, and successfully positioned BOOM Beauty as an industry trailblazer.

Beauty Technology Company