Case Study: Bear Claw achieves 108 million media impressions with Interdependence

Bear Claw earns 108 million media impressions with Interdependence

Bear Claw, an affordable Applicant Tracking System and CRM software provider, faced a challenge of low market visibility during the 'Great Resignation'. To avoid falling behind competitors, they partnered with the vendor Interdependence to build awareness and establish their brand as a leading talent engagement platform.

Interdependence implemented a PR strategy that leveraged proprietary technology to identify story angles and position Bear Claw's CEO as a thought leader. This solution secured 108 million media impressions in 12 top-tier outlets, a 269% year-over-year increase in media exposure, and an Ad Value Equivalency of $2.2 million.

Bear Claw