Case Study: Aroma360 achieves 5 million media impressions with Interdependence

Aroma360 earns 5 million media impressions with Interdependence

Aroma360, a provider of high-quality scenting solutions for businesses and homes, faced the challenge of standing out in a saturated market. They tasked the vendor, Interdependence, with positioning them as the leading boutique scent marketing company, with a specific focus on their premier B2B product, the Interactive Scenting Kiosk.

Interdependence executed an aggressive B2C and B2B public relations campaign that leveraged Aroma360's unique aromachology principles and thought leadership. The solution successfully generated over 5 million media impressions across 35 top-tier outlets, secured numerous in-depth interviews, and brought significant awareness to their B2B product launch in key industry publications.

Aroma360