Case Study: Arize achieves 29 earned placements and 308M+ media impressions with Interdependence

Arize secures 29 earned placements and 308 million media impressions with Interdependence

Arize, a smart apartment technology provider, faced challenges with low name recognition and new business growth despite operating since 2017. They hired the public relations firm Interdependence to raise brand awareness and credibility in the smart apartment solutions market.

Interdependence executed a targeted media strategy using their proprietary Interviewed® Technology to insert Arize into trending news stories. Their solution also included securing industry awards, rolling out product announcements, and arranging speaking engagements. The results were 29 earned media placements generating over 308 million impressions, more than $2.25 million in ad value equivalency, and significant reach within Arize's key multifamily and tech audiences.

Arize