Case Study: AmeriVet achieves 237 placements and 1.1 billion media impressions with Interdependence

AmeriVet secures 237 placements and 1.1 billion impressions with Interdependence

AmeriVet, a national veterinary consolidator, faced fierce competition from new industry entrants and needed to increase its brand credibility and awareness of its key differentiators. The company partnered with the public relations firm Interdependence to address this challenge.

Interdependence implemented a three-pronged PR strategy targeting trade, consumer, and thought leadership media. This solution secured 237 media placements, resulting in over 1.1 billion impressions and a 305% increase in advertising value equivalent. Interdependence also helped AmeriVet win six major awards and achieve a 60% market share of voice, significantly increasing its reach and credibility.

AmeriVet