Case Study: Alani Nu achieves 85 top-tier media placements and 11 billion impressions with Interdependence

Alani Nu earns 85 top-tier media placements with Interdependence

Alani Nu, a health and wellness company, faced the challenge of moving from a cult social media status into the mainstream to gain acceptance into major retail stores nationwide. To achieve this, they partnered with the public relations agency Interdependence.

Interdependence crafted a strategic roadmap that introduced the Alani Nu brand to top editors across the nation through storytelling, product seeding, and positioning the company as thought leaders. The results for Alani Nu were significant, including 85 top-tier media placements, over 11 billion media impressions, and an advertising value equivalency of $101 million.

Alani Nu