Case Study: Aisera achieves 80 placements and 268 million media impressions with Interdependence

Aisera earns 80 placements and 268 million impressions with Interdependence

Aisera, a provider of generative and conversational AI for enterprise, struggled to build mainstream awareness for its services at a time when AI had not yet taken the spotlight. The company partnered with the vendor Interdependence to elevate its profile and establish itself as the world's first AI-driven service platform, a substantial challenge given the lack of AI education in the media.

Interdependence executed an educational campaign using its proprietary technology to create data-driven narratives that connected Aisera's solutions to business needs. This strategy sparked significant media interest. As a result, Interdependence secured 80 placements for Aisera, resulting in more than 268 million media impressions, a 57% increase in overall reach, and a 45% share of voice within its competitive landscape.

Aisera