Case Study: AHCC Association achieves 40 placements and 300+ million media impressions with Interdependence

AHCC Association earns 40 placements and 300+ million impressions with Interdependence

The AHCC Association, an organization supporting research and awareness for a natural immune-modulating compound, faced a challenge in achieving widespread visibility for the benefits of AHCC despite an abundance of existing research. They engaged the public relations firm Interdependence to establish a media presence that would highlight this research and new data on the ingredient's effectiveness.

Interdependence developed impactful storylines and leveraged industry trends to insert thought leadership into the conversation. By capitalizing on their media relationships, they garnered attention for AHCC's research, particularly around clearing persistent HPV infections. As a result, Interdependence secured 40 media placements and over 300 million media impressions within the first ten months, earning an ad value equivalency of more than $2.8 million.

AHCC Association